With the help of donations, Heifer International sends useful animals to communities in need throughout the world. Each animal provides a range of benefits and is passed down from generation to generation, making it a gift that keeps on giving.

In order to distill down this info into a quick-read for my target audience, I honed in one animal: the chicken. The eye-catching diagram treatment portrays the multiple benefits of the chicken in a quick, easy to swallow, and entertaining manner.